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How to optimize your marketing budget: Do more with less

Sprout Social

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Consider experimentation and contingency In an ever-evolving market, marketing teams should be able to try, test and learn. It will depend on what the influencers charge per campaign or if you plan to pay them based on referrals.

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Crisis Management and Recovery: How to Prepare a Content Strategy for Business Continuity and Contingencies [Ebook]

ClearVoice

Being prepared and communicative is essential during a time of crisis. Please reach out to our team of experts at ClearVoice to assist with planning, creating, and writing a plan that you can effectively implement and apply to your content strategy. Ensure your company has a plan.

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The Ultimate Guide to Marketing Jobs

Hubspot

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. Communications. Public Relations. Management. Psychology. Journalism.

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How to Build a Remarkable 21st Century Brand

Hubspot

An "inside-out" approach, on the other hand, helps achieve a distinctive and credible branding program by tapping insights that emerge from within the organization itself -- a process largely contingent upon leadership support. The language we now use. reflects] who they are and want to be.

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The State of the Blogosphere 2010

Online Marketing Institute

The second largest contingent of bloggers have done so for 2-4 years, followed by a group of dedicated writers who have been at it between 4-6 years. Additionally, many planned on expanding the topics they currently cover. This graph shows us that a majority of bloggers are indeed veterans. The weapon of choice?

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