sales Cold Calling Related Topics 
The Effective Marketer
APRIL 30, 2013
Cold Calling. Another point I think was not stressed enough in the book is the importance of defining what exactly constitutes a lead and how this seemingly simple concept can be the cause for a great divide between sales and marketing, especially because the book is aimed not at the experienced marketer but the beginner.
The Effective Marketer
APRIL 30, 2013
Cold Calling. Another point I think was not stressed enough in the book is the importance of defining what exactly constitutes a lead and how this seemingly simple concept can be the cause for a great divide between sales and marketing, especially because the book is aimed not at the experienced marketer but the beginner.
Expert insights. Personalized for you.
100 
Let's personalize your content