Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

markempa

AUGUST 12, 2012

Because there are marketers and sales professionals still entrenched in the ’80s. Flood a certain ZIP or SIC code with a cleverly designed message. House explains anti-spam organizations will seed lists with spam traps – inactive email addresses – which email deliverability experts refer to as honeypots.

Buy 120

Buy Deliverability SIC Tactics 120

PureB2B

MAY 22, 2018

But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. The quality of the leads handed off to the sales team significantly impacts an organization’s capability to acquire new customers. So, how do you know whether lead quality is high or poor? Demographics.

Sales Management 62

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 62

PureB2B

MAY 22, 2018

But while generating hundreds or even thousands of leads is a good thing, it doesn’t always translate to sales and profit. The quality of the leads handed off to the sales team significantly impacts an organization’s capability to acquire new customers. So, how do you know whether lead quality is high or poor? Demographics.

Sales Management 48

Sales Management Sales Qualified Leads Lead Scoring Lead Ranking 48