Cold Calling Forrester Marketing Mix Sales Cycle 
The Point
JUNE 23, 2020
Cold-calling is dead. Content marketing is dead. * Change in marketing is an evolution, not a coup. Email, as one example, plays a very different (and less dominant) role in the marketing mix than it did only a few years ago, having migrated from acquisition to nurture and customer marketing.
The ROI Guy
SEPTEMBER 3, 2010
Successful demand generation programs are uniquely challenged today, and must address a changing landscape where: Economics are driving more decisions; The Internet is fueling a prospect driven buying cycle, and; Prospects are faced with information overload resulting in shorter attention spans than ever. of respondents) and peers (28.7%).
Expert insights. Personalized for you.
264 
Let's personalize your content