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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Focus group A focus group is usually a group made up of a new product’s target audience that scores the product based on opinion. Long-tail keyword A multiple-keyword phrase – usually made up of three or four words but can be much longer—that is specific to what people may search for to find your product.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

People hate outbound marketing (cold calls, spam, junk mail, etc.) You will not interrupt my train of thought. I don't really have trains of thought. You want to invest more in those things that have long-term value and lower decay rates. It has a very, very long tail to it. And you want to do both.