What is Customer Lifetime Value (CLV)? Definition, Calculation, Model, Benchmarks, and Examples!
Martech Advisor
DECEMBER 6, 2019
For example, did you know that Facebook turned profitable in 2009? Without this predictive understanding, Facebook would not have inclined towards investing in customer/user acquisition at a loss for 4 years. This could also be used to monitor ROI for macro-economic activities like digital marketing spend vs cold calling spend, etc.
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