What B2B Marketing Tactics are working right now during COVID-19?
Engagio
APRIL 20, 2020
For example, from our report Adjusting Your Account-Based Marketing Program in an Economic Downturn, respondents with the higher pipeline lift were more likely to leverage SDRs to send personalized emails, conduct social outreach and make phone calls than their counterparts who reported lower pipeline lift. CMO, InsideView, Author.
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