Remove Cold Calling Remove Direct Marketing Remove SIC Remove Social Media
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B2B Lead Generation Blog: Closing the loop to improve lead generation performance

markempa

Their initial target database was comprised of 2000 product driven companies across 20 unique SIC codes. During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy. For example, they learned that 4 SIC codes comprised their sweet spot not 20.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.