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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user was comparing “Google Cloud” and “Amazon Web Services”, that means that they have the intent to purchase services related to those intent topics. Opening and/or engaging with emails with subject lines and body content that indicate possible purchase intent.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.