DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Here’s a look at some of the ways B2B sales teams use the tool’s predictability and power to enhance their approach.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

ABM in Action

MAY 18, 2023

Otherwise, if you don’t strike when the iron is hot, the account demonstrating intent is going to go to the competition. A lot of folks have said cold calling is dead, but I don’t think that’s true; it just switched from sales’ responsibility to marketing’s.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads MQL Sales Qualified Leads 52

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services. This most often occurs with software and electronics.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services. This most often occurs with software and electronics.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84