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Five tricks for increasing B2B Sales velocity, from Katie Lang, VP of Mid-Market Sales

Engagio

The best way to leverage your data is to get personalized, relevant, and creative in your messaging. Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. Leverage Demandbase Insights for outbound strategy.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

Datanyze Datanyze specializes in technographic data enrichment, offering insights into companies’ technology stacks, usage trends, and key decision-makers. Their offerings include cold calling and email outreach features and segmented list creation. Data is constantly refreshed and kept up-to-date.

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Top 10 Lead Enrichment Tools in 2024

SalesIntel

Datanyze Datanyze specializes in technographic data enrichment, offering insights into companies’ technology stacks, usage trends, and key decision-makers. Their offerings include cold calling and email outreach features and segmented list creation. Data is constantly refreshed and kept up-to-date.

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Lead, You’re Dead to Me: An Open Letter to Sales

DemandBase

We would tell ourselves that however hard it was to chase a lead, at least it beat cold calling. Instead of giving you a list of people with unknown intentions, your Marketing department should be telling you which accounts are already in-market for your products and services and sharing their purchase intent data with you.

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2023’s 19 Best Sales Prospecting Tools

Hubspot

Bombora Company Surge is a software platform that helps users access and monitor intent data. To do this, Bombora collects data from a consent-based data cooperative of B2B publishers. The platform then analyzes this data using machine learning and maps the data to specific businesses. Image Source.

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Best Intent Data Sources for Prospecting Customers

TrustRadius Marketing

To adapt to this shift in buying behavior, brands not only need to consider new avenues such as intent data, but they also need to dig deeper into the best intent data sources for prospecting new customers. Intent data is a powerful resource that can help brands reach some of their most valuable prospects in the market.

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The new B2B GTM playbook: an interview with Jon Miller, one of the architects of the old one

Velocity Partners

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. His ideas and the tech platforms he designed made marketing accountable for the first time, turning us from snowflakes into data dynamos with a seat at the top table.