Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. You don’t wait for a cold call to talk to an annoying sales person.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

JANUARY 5, 2021

The proof is in the numbers: 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience ( Forrester ). 85% of consumers would reward sellers who provide relevant personalization with increased lifetime value (Forrester study commissioned by Rockt ). Let’s dive in!

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

Engagio

DECEMBER 17, 2020

In Forrester’s report, B2B Buyers Mandate a New Charter for Marketing and Sales , Mary Shea et al. This expansion of responsibility for customer engagement beyond cold calling and closing deals indicates that the future role of the Sales leaders is bright. Chances are this isn’t the first time you’ve heard this.

Sales Management 98

Sales Management Account Based Marketing Top of Funnel Enterprise Management 98