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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

By proactively reaching out with tailored recommendations or promotions based on their demonstrated intent, businesses can capitalize on these opportunities to increase customer value and drive revenue growth. Having insight into this information can give valuable context for a successful conversation.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Deliverables Something produced by a project that is intended to be delivered to a customer. Demand generation Targeted marketing programs that drive awareness and incite interest in a company’s products and/or services. A “data swamp” is an unmanaged data lake that is either inaccessible or provides little value.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Deliverables Something produced by a project that is intended to be delivered to a customer. Demand generation Targeted marketing programs that drive awareness and incite interest in a company’s products and/or services. A “data swamp” is an unmanaged data lake that is either inaccessible or provides little value.