DealSignal

APRIL 10, 2024

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. What types of intent data are there? However, this typically only includes those accounts that have converted to leads.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

DealSignal

MARCH 22, 2023

The best way to approach personalization is to first create buyer journey maps that are based on historical data. Which emails are resulting in scheduled demos? From here, you can zoom in further and get more granular, creating segments based on pain points, solutions, or other parameters.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

The best way to approach personalization is to first create buyer journey maps that are based on historical data. Which emails are resulting in scheduled demos? From here, you can zoom in further and get more granular, creating segments based on pain points, solutions, or other parameters.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52