Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. While cold calling and print media remain useful, and live event marketing remains effective at every stage of the sales funnel, digital channels have surpassed traditional methods in terms of importance, reach, and budget allocation.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Single Grain

APRIL 24, 2023

The team relied too heavily on their internal sales staff, using account-based marketing and cold calling tactics. This resulted from switching ThinSlim Foods to a target CPA conversion mode, where they had more control over increasing or decreasing bids. They included a combination of display, search, ABM and programmatic ads.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Anteriad

APRIL 25, 2023

Cost per action This method of paying for advertising, also known as pay per action, allows advertisers to pay agencies only when an ad does what the advertiser hoped it would, such as encourage clicks, impressions, signing up for newsletters or purchases. When an ad is displayed, it is counted as an impression.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Cost per action This method of paying for advertising, also known as pay per action, allows advertisers to pay agencies only when an ad does what the advertiser hoped it would, such as encourage clicks, impressions, signing up for newsletters or purchases. When an ad is displayed, it is counted as an impression.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Crimson Marketing

JULY 9, 2015

By 2011 Paychex’s cost per acquisition (CPA) was rising. Paid search ads drove more leads for Paychex than display advertising, and branded keyword terms led to more phone calls – not online forms as the company had believed. Building a Big Data Foundation with the Resources Already in Place.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100