Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Similarly, Microsoft Dynamics CRM’s website claims “familiar and intelligent marketing capabilities” that help you “market more effectively, improve productivity, and gain actionable insight into your marketing efforts”. Develop customer relationships, automate marketing programs, measure marketing ROI. Marketing Automation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

MKT1

DECEMBER 12, 2023

Campaigns are often oriented around a “theme” (creative concept, product or content launch, event, trend, etc), etc. Adding more complexity and ambiguity…campaigns can originate from anyone on the marketing team–whether on the fuel side (content, brand, product marketing) or the engine side (growth, demand gen).

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Engagio

JUNE 2, 2020

Instead, think of any product or solution making it easier for people to work from home. Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. You have to thread the needle.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Instead, think of any product or solution making it easier for people to work from home. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches. You have to thread the needle.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Martech

SEPTEMBER 30, 2021

Emails, influential posts on LinkedIn, virtual product demos…all these pieces of content, all these messages, are speaking to a person. “In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required). Chris Wood, Editor.

Multi-Touch Attribution 76

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 76

Hubspot

MARCH 10, 2016

Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. For example, here's an inbound link to our co-founder Dharmesh's blog.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28