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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise.

Sales Qualified Leads

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Key Points from "Science of Inbound Marketing" Session. People hate outbound marketing (cold calls, spam, junk mail, etc.)

Inbound Marketing

Inbound Marketing Paid Content B to B Lead Scoring

B2B Marketing Zone

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

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