Hinge Marketing

JUNE 9, 2020

Most have to find new ways to market, sell, package, price, and deliver their services and products. For example, at Hinge, we tell clients that if they co-brand a webinar with us, we can double or triple the normal number of registrations they receive. What had value six months ago may not have the same value today. Technology.

Co-Registration 123

Co-Registration Multi-Touch Attribution Marketing Automation Services Terms and Conditions 123

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Email marketing is often the most important online marketing channel. Sales Forecasting. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

MKT1

DECEMBER 12, 2023

Understanding the 4 high-level ways to drive growth Analyzing and understanding the 3 marketing strategy drivers (your inputs) Identifying and making room for big bets Part 2: What are the best channels for your startup? Campaigns often span across channels and funnel stages. What is a campaign anyway? You don’t.

Campaigns 111

Campaigns Effectiveness Top of Funnel Marketing Analytics Tools 111

Engagio

JUNE 2, 2020

Instead, think of any product or solution making it easier for people to work from home. Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. You have to thread the needle.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Instead, think of any product or solution making it easier for people to work from home. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. Delivering Your Message Using the Right Channels in a Changing Landscape. You have to thread the needle.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Martech

SEPTEMBER 30, 2021

Emails, influential posts on LinkedIn, virtual product demos…all these pieces of content, all these messages, are speaking to a person. “In essence, open rates are a vanity metric,” said Frank Brooks, Head of EMEA Marketing at Dotdigital, speaking at MarTech Conference (free registration required). Chris Wood, Editor.

Multi-Touch Attribution 73

Multi-Touch Attribution Enterprise Management Peer-to-peer Co-Registration 73

Hubspot

MARCH 10, 2016

Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. An example would be tracking a website visitor as they become a lead to the very last touch point when they close as a customer. For example, here's an inbound link to our co-founder Dharmesh's blog.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28