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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. Marketing automation. Here’s your content marketing team’s data guru. Develop more accurate buyer segments. Interactive user interfaces.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Orbit Media | Co-Founder/ Strategic Director. . . Studies from The Content Marketing Institute found that 81% of marketers said, “Interactive content grabs attention more effectively than static content.”. Dryrun | Co-Founder/CEO. . . Chic Sketch | Co-Founder. . . Andy Crestodina. It got loads of links.