Hubspot

JUNE 20, 2018

This blog post lists 23 ways to create lead-generation content quickly and easily.). Create a free online tool or resource. Promote one of your lead-gen offers on Twitter. Create a Twitter campaign to promote an ebook or a free resource to your followers that requires an email address to redeem.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

MARCH 28, 2012

2) Create a new lead-gen offer -- like a free ebook or whitepaper -- and require visitors to provide their email address in order to download it. If you're having trouble coming up with new offers, this blog post provides suggestions for ways to simply and quickly create lead-gen content.

Email Marketing 28

Email Marketing Top of Funnel Paid Search Agency Co-Registration 28

NetLine

AUGUST 2, 2023

Are performance-based lead gen programs offered? Do they provide hyper-targeting and filtering so you only pay for leads meeting your specific criteria? As well as providing access to the largest content syndication network on the market, NetLine offers both self-service and managed B2B lead generation solutions.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

BenchmarkONE

NOVEMBER 23, 2018

A while back, you could also use similar lead-generation cards on Twitter. However, in late 2016, Twitter announced they’d phase out this type of ad. In fact, experts such as Larry Kim of WordStream recommended against using Twitter lead generation cards anyways. Once again, this works best with B2C products.

Social Media 76

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 76

ANNUITAS

AUGUST 9, 2011

This week we are privileged to interview Adam Blitzer, Co-founder and COO of Pardot, one of the leading providers of cloud-based marketing automation solutions. There’s also the idea of the marketing touch — tracking not only marketing-sourced leads, but also any lead that comes in touch with some sort of marketing campaign.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Co-Registration 100

SnapApp

JULY 7, 2017

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). A colossal waste of time and resources spent trying to sell to prospects that have no real need, or desire to buy from you. Orbit Media | Co-Founder/ Strategic Director. . . The result?

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Online Marketing Institute

DECEMBER 11, 2012

Did you resist asking for any unnecessary information in a form (be completely honest cos it’s bad)? Do you explain the value or size of your lead gen giveaway (discount amount, number of ebook pages, $ value)? Do you show certifications or logos of partners/affiliates/security registrations (like Verisign)?

Landing Pages 40

Landing Pages Lead Scoring Lead Ranking Co-Registration 40