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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Landing Pages The landing page is an essential part of many marketing campaigns.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Personalized email offers, content sequencing, product suggestions, landing pages, and other types of personalized content are what customers expect today. Content Analytics and Optimization (Data Scientist and SEO Wizard). The greater the background they have in data science, not just SEO, the better. SEO best practice.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

This is often done in email marketing (with variations in the subject line or copy), calls-to-action (variations in colors or verbiage), and landing pages (variations in content). A call-to-action is a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

Orbit Media | Co-Founder/ Strategic Director. . . Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites. Along with a website facelift — we also introduced a series of interactive microsites and a funky, business calculator tool.