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The 10 Best Webinar and Webcasting Tools

Webbiquity

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. But with seemingly everyone producing webinars now, how can you make yours stand out and attract busy buyers? Email will likely be your primary medium for driving registrations.

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Marketing Automation Interview Questions (Use-case based)

Capstone Insights

a confirmation email after registration for a webcast or event). Baseline performance report: Before determining the marketing automation platform’s overall ROI and project impact, ensure a baseline of the “as is” state of marketing and sales is recorded. First, reach agreement on what constitutes a lead that is ready to send to sales.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

The marketplace of digital content is more crowded than ever. From a marketing perspective, website content (think product pages or thought leadership content) and email communications are critical pieces for success in IMC. What are the top owned media best practices? Regularly produce and update content.