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The State of SaaS Landing Pages in 2020

Unbounce

Full disclaimer: I know this is a relatively small sample size. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. And SaaS marketers are getting better at all of the above in 2020.

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How Automated Workflows 'Work': A Simple Setup Guide

Hubspot

1) A Sample Workflow When a Form Is Submitted. Here is an example of what that setup might look like: 2) A Sample Workflow Triggered By a Smart (Dynamic) List. Or, if you engage in a co-marketing initiative, you can import a list of opt-ins and nurture them with a specific set of emails. "Everything in moderation."

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

SnapApp

In a world where attention spans are getting shorter, and users are being bombarded with more static content and opt-in forms, it’s becoming harder for marketing teams to cut through the noise. Bottom line: it’s a numbers game. And, in this case, “more isn’t merrier”. The insights were eye-opening (and impressive) to say the least.

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The No Jargon Step by Step Guide to (Thoroughly) Understanding A/B Testing Metrics

Convert

We don’t blame you if you’ve let out more than one exasperated sigh trying to find something of value online. Even if you’re convinced you want to run experiments, it may feel like those in the know are gatekeeping information. But we’re determined to change that. Experimentation is for everyone and by the end of this, you’ll believe that too.