Sword and the Script | B2B

MARCH 29, 2022

B2B loyalty is up for grabs,” according to a new report from McKinsey & Co. Pricing based on outcomes. 70% want outcomes-based pricing – that is pricing based on value rather than cost. If McKinsey drilled down on this a bit, I’m confident it would also reveal a strong desire for simplicity in pricing.

Paid Search Agency 69

Paid Search Agency Research Marketing Management Co-Registration 69

The ROI Guy

OCTOBER 11, 2010

The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty. co-registration, email list purchases, etc.) marketers "earn their way in" (via publishing helpful information on a blog etc.)

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

SnapApp

JULY 7, 2017

Orbit Media | Co-Founder/ Strategic Director. . . Also, for demo requests, we use a multistep interactive qualifier form instead of the regular one step request demo form. This helps us qualify and understand the buyer’s intent even better than spending time on unnecessary demos. Dryrun | Co-Founder/CEO. . .

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118