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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. A study from Demand Gen Report and Demandbase reveals that 62% of B2B buyers chose to buy from a vendor that provided high-quality content. Maximize your reach using email invites and dedicated landing pages.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Brands who offer relevant, useful content are viewed as thought leaders in their industry, which helps to build brand trust and authority. It’s not just about pouring buckets of content out, on and offline. It funds itself.