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Not Any Audience Will Do: Targeted Ads Require Verified Data

Aberdeen

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

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Not Any Audience Will Do: Targeted Ads Require Verified Data

Aberdeen

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

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The Ultimate B2B Sales and Marketing Guide for Selling in a Pandemic

DemandBase

Third-party intent data is data that you get from offsite destinations that you do not own. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. How do you make intent data actionable?