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Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. Your co-workers will thank you for taking the time to get it right the first time”. Best Practice #10: Validate that a Prospect’s Digital Behaviors Are What They Appear to Be–Add a Human Touch.