Remove Co-Registration Remove De-duping Remove Marketo Remove Sales Cycle
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Best Practices for Marketing Automation from 11 Experts

Adobe Experience Cloud Blog

. “The first step is understanding who’s involved in the buying cycle. What is their typical sales cycle? And before you repeat the cycle, clean your database so that only opted-in, de-duped, and non-spam trap emails are used.”. Anvi Bui , Marketo Expert, Lead Lizard.