Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Marketing Insider Group

JULY 1, 2020

Of course, all points along the buyer’s journey matter all the time, but you need to hone in on which one is the most critical right now based on business needs. When visitors click on the tab for REI’s CO-OP Journal, they stumble into a sea of well-organized content. REI’s content hub has enough complexity to deserve a microsite.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

SnapApp

JULY 7, 2017

Orbit Media | Co-Founder/ Strategic Director. . . I'd also love to use a quiz to help potential students of my course, Getting Started with Content Strategy , to discover whether they're better suited for UX Content Strategy or Content Marketing. Dryrun | Co-Founder/CEO. . . Andy Crestodina. It got loads of links.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

Unless you’re anti-herbivore, of course …. For example, here's an inbound link to our co-founder Dharmesh's blog. 57) Microsite. Microsites are used when marketers want to create a different online experience for their audience separate from their main website. 22) Conversion Rate. ElfYourself.com is a great example.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28