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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Improving your website’s search engine ranking has become more challenging than ever. Each time search engines update their algorithms, website traffic experiences a drop. Ads now dominate search engine results pages and offer higher click-through rates. The marketplace of digital content is more crowded than ever.

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Attribution: the science of marketing

Biznology

As I mentioned a while back, I keynoted at Search Insider Summit in Key Largo earlier this year. One of the main threads of that conference was on attribution, which attempts to give the proper credit to marketing tactics.We discuss this at some length in Outside-In Marketing: Using Big Data to Guide Your Content Marketing.

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What to expect when you’re expecting #MarTech next month

chiefmartech

We’re 6 weeks away from the next MarTech conference in San Francisco. Marketing Technology Professionals of the World Unite! This is, by far, the most epic gathering of marketing technology professionals in the world to date — and the best opportunity to meet an incredible set of your peers.