Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

I’ll also point out that I work for (and am the co-founder of) a marketing automation vendor ( Marketo ), so I am sure that despite my efforts to remain neutral, there are sure to be some biases in this list. Forms Registration forms can be placed on landing pages, microsites, and the corporate website.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

SnapApp

JUNE 2, 2017

General Campaigns (microsites, customer marketing, resource gallery, miscellaneous ideas, etc.). . Add Interactive elements to your webpages like the leadership page , about us, or team page — allowing you to tell your story better and present the people behind the company in a more dynamic and active way. Paid Media. Landing Pages.

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Software companies have become tech teachers with how-to videos and eBooks. Look at brands like Nike, which has become way more than a company. image source. It’s not just important.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

SnapApp

JULY 7, 2017

Most companies were using an integrated mix of interactive assets to qualify and nurture leads through each stage of the funnel. Orbit Media | Co-Founder/ Strategic Director. . . Simple quizzes, polls and calculators or other tools can often produce similar effects to expensive creations like interactive microsites.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

Hubspot

MARCH 10, 2016

An adjective used to describe companies that sell to other businesses. For example, Google and Oracle are primarily B2B companies. An adjective used to describe companies that sell directly to consumers. For example, Amazon, Apple, and Nike are primarily B2C companies. 4) B2B (Business-to-Business). 6) Blogging.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28