The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World
Hinge Marketing
JULY 21, 2022
If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Some require vendors to co-present with their clients. Google, for instance, has guidelines for their third party quality raters to look for factors such as whether an expert has presented in conferences.
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