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Rethinking CMS: Headless CMS for improved B2B Omnichannel Selling & Content Management

Valasys

Prelude: A content management system (CMS) manages the creation & manipulation of digitized pieces of content. A CMS supports multiple users in a collaborative environment. The features of CMS vary widely. B2B companies also employ CMSs to store, control, revise & publish documentation.

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From Integration to Attribution: Mastering Marketing ROI

Walker Sands

To help set marketers up for success, I led a session at the ITA’s “Level Up” Mini Summit to discuss how to build a solid multi-channel marketing strategy, from integration to attribution, to achieve optimal ROI. Developing a Marketing Strategy to Reach Optimal ROI. Define Your Audience. Position Your Brand.

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Top 10 Content Management System (CMS) Software for 2021

Valasys

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Each website has its own CMS software. A content management system (CMS) is a software application that is employed for creating & modifying digital pieces of content.

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Top 10 Content Management System (CMS) Software for 2020

Valasys

Selecting the right Content Management System (CMS) can be bamboozling for marketers. Each website has its own CMS software. A content management system (CMS) is a software application that is employed for creating & modifying digital pieces of content.

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The Real Cost of a Short-term Go-to-market Mindset

ANNUITAS

orchestrating customer engagement and 2.) When done correctly, go-to-market programs enable brand momentum and deliver long-term growth — maximizing customer lifetime value. “It’s not a purchase you’re after — it’s a lasting customer relationship,” explains Forrester analyst Craig Moore.

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42 Best Sales Prospecting Tools for Sales Teams in 2023

BenchmarkONE

And today, we will share some of the best sales prospecting tools and how they can help you ace your sales game! Sales prospecting is the practice of gathering further information about potential leads who have expressed interest in your company’s product or service. What is Sales Prospecting?

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30 Marketing Automation Tools to Make Your Life Easier

seo.co

Bremy, by Solution Dynamics, is an automation tool to help you create and manage email newsletters, database publishing, and video proofing, among other features. You can use it across channels, which makes it especially appealing to multi-channel campaign runners. Marketo was designed with lead nurturing in mind.