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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this era of extreme development and growth, the business industry has transformed into a battleground. The digital market is one of the leading reasons for this revolution. Today’s digital world demands you to leverage the power of technology to stay ahead of the marketing curve.

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

You’re on the hunt for a marketing automation tool? Marketing automation tools, such as Marketo , Eloqua , HubSpot , Pardot , and Act-O n, are all powerful support systems, but ultimately, choosing an automation tool comes down to what are the must-have elements for your business goals?

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Email marketing is a powerful tool and a critical part of your channel mix. Understanding its role within your overall plan and identifying key strategies to optimize your efforts will help set you up for success. The below questions can help you identify the right place to start. Are We Ready to Improve/Add Email?

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What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming. This article is intended to help marketers navigate the complex world of marketing technology. But fear not!

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

You probably use a variety of technologies and online tools to improve your sales and marketing. So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). This also involves taking a hard look at your customer journey through the buying stages.

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10 Essential WordPress Plugins for Content Marketers

ClearVoice

As an experienced marketer, you already know how important it is to stay up to date with the latest marketing trends and technology. Used by over 32% of all websites , WordPress is the top content management systems (CMS), with the richest integration options available. Affordable introductory email automation.

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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

ABM aligns marketing and sales by identifying key accounts and building a plan around engaging those people before and after they become a customer. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles. Advocate—turn customers into advocates. Salesforce.