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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . These are hot leads that provide a much stronger indication of lead quality. 4: Cost-Per-Lead (CPL).

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5 Reasons Responsive Web Design May Not Be an Answer for B2B SEO Strategy

KoMarketing Associates

As covered in a recent Search Engine Land article , Pierre Far, Google Webmaster Trends Analyst, announced clear guidelines and recommendations on mobile SEO. How much customization has gone into your existing site architecture? If your organization is already developing a separate mobile site, SEO does not need to be sacrificed.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. analyzing the trends, and developing actionable insights to make better informed marketing decisions.