Platforming Marketing: 8 P’s of Self-Service Martech
chiefmartech
SEPTEMBER 29, 2019
I had that epiphany a couple of months ago, when I wrote a post about a martech maturity model , describing how companies seem to evolve through three stages of how they leverage martech within marketing: Assisted — limited use of martech as scattered point solutions. Embedded — a centralized martech/marketing operations role/team.
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