Remove CMS Development Remove Funnel Advertising Remove Inbound Marketing Remove Resources
article thumbnail

Content marketing: What it is and why marketers should care

Martech

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. In this post, we’ll cover: What is content marketing? How effective is content marketing?

article thumbnail

What Is Demand Generation?

ClearVoice

Demand generation encompasses a wide range of sales and marketing initiatives designed to develop interest in a company’s products or services and convert leads into customers. Getting leads on companies that want to use your products and services is fairly simple if you follow basic marketing strategies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Components of a SaaS Marketing Strategy with a Freemium Model

SmartBug Media

I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. Example: HubSpot has done this with several features including their CMS. Do you have a self-service customer support portal? What’s the cost to support customers?

article thumbnail

Enterprise Advertising: How to Successfully Reach Your Target Audience

Single Grain

So, you’re a growing B2B company looking to attract bigger and better clients. Everyone keeps telling you that enterprise advertising is the way forward, yet nobody has been quite clear on exactly what that is or how to do it. Work With Us What Is Enterprise Advertising? So why do we need enterprise advertising, anyway?

article thumbnail

How to Resource Account-Based Marketing

Strategic-IC

In this post, we outline some of the main resource requirements involved in planning and implementing a full-scale ABM campaign. Account-Based Marketing continues to be a priority for B2B marketers, enabling organisations to target select accounts precisely and effectively. Related: What Resources Will My ABM Campaign Need?

article thumbnail

71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

Flip the Funnel. ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Generally, the stages of the funnel look like this: Identify target accounts. Advocate—turn customers into advocates.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. ASP: Application Service Provider. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems.