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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

Tech companies are bought and sold every day. It’s in the company’s genes — going back to apps to edit photos and publish newsletters back in the eighties and nineties. Marketo COULD HAVE been acquired by one of several enterprise application vendors that simply don’t get marketing. Adobe GETS marketing.

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The 10 top e-commerce solutions providers for B2B organizations

Sana Commerce

This is because they can adapt or customize any part of the code to suit their requirements. They offer a range of pre-built features and functionalities that can be customized to an organization’s needs and business goals. Platforms that offer customization and control may require technical teams to maintain them.

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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Pricing: contact vendor. 1) Marketo.

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Why we care about traditional content management systems, the original no-code tool

Martech

WordPress, the most popular content management system (CMS), is used by over 40% of websites and was launched in 2003 as an open-source website builder. Digital experience is now the buzzword of modern marketing, and the CMS is the engine powering it. Digital no longer means the company website. Marketing and SEO features.

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5 Disruptions to Marketing, Part 2: Microservices & APIs

chiefmartech

The technical demands of digital transformation — front-office and back-office systems that seamlessly coordinate customer experiences in a digital world — lead us to the next disruption: the rise of microservices as the preferred architecture for modern marketing and business infrastructure. MICROSERVICES & APIs.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity

site) is helpful. gShift displays backlinks by site, backlinks by page (very helpful), backlinks by competitor, and even provides a list of “recommended backlink” sources. The ability to track external pages is another nice feature. gShift is the first software built from the ground up with that approach in mind.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. Best Software for Small Business. LEARN MORE.