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The Ultimate Guide to Website Development (for Marketers)

Hubspot

Learning about web development is kind of like drinking from a fire hose. This guide serves as a slow drip to get you acquainted with and intrigued by the world of web development. Keep reading to dive into website development or use the chapter links to jump around the guide. Web Development Terms to Know.

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The Potential Impact of Gen Z on SEO

Moz

However, Fast Company presents this information in a new light by explaining that they actually have “8-second filters”. Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click. Zoomers working as SEOs.

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Should You Test That? When to Engage in SEO Split Tests

Moz

This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. Inherently, using your projection as your main indicator of failure or success is dangerous, because a projection is just an educated guess and not necessarily what reality reflects.

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Should You Test That? When to Engage in SEO Split Tests

Moz

This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. Inherently, using your projection as your main indicator of failure or success is dangerous, because a projection is just an educated guess and not necessarily what reality reflects.

SEO 64
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Humans of Marketing: Erik Bowitz

Conductor

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. The company was a software service that helped people build their resumes.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . MQLs require more education and follow-up to be converted to an SQL. . . “In God we trust. Edwards Deming.

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Complete On-Site Technical SEO Checklist

seo.co

The checklist items outlined in this article will help you establish a strong foundation for SEO with the right applications, the necessary foundations, and the essential on-site SEO tasks you need to perform. Market research will help you narrow down specifics about your market. Get these 6 Fundamental SEO software applications.