Martech

JUNE 3, 2022

Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “ The State of Marketing Operations: 2022 ” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara McNamara who are certainly aware of the challenges facing professionals in this field.

Marketing Automation Services 123

Marketing Automation Services CMS Development Work Management Marketing Management 123

DemandBase

AUGUST 2, 2019

We’ve been exploring the ABM tactics you can implement to create customized experiences. But if you have the appetite, you can make some bigger investments in new design and development. Curate content specific to their needs, whether it’s presales bottom-of-the funnel content or post-sales “how to” or cross-sell content.

Website Personalization 40

Website Personalization Sales Management Top of Funnel CMS Development 40

ANNUITAS

MARCH 11, 2014

I posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology? Should it be strategically managed across marketing, IT, and the C-Suite? Should the marketing technology stack be led across the business?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. Which companies in the expo hall will be most relevant to you and your company? Plan Ahead.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

SmartBug Media

NOVEMBER 21, 2022

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

SmartBug Media

MARCH 10, 2020

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. Flip the Funnel. Generally, the stages of the funnel look like this: Identify target accounts. Advocate—turn customers into advocates.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

TrustRadius Marketing

FEBRUARY 11, 2022

Last year , we developed several formulas to quantify or measure love sentiment expressed in customer reviews. Our highly technical award-selection process, driven by math, spreadsheets, and love potions, uses formulas within adorable names like “loveCount”, “loveDensity”, and “lovePercentile”. Totally Optimized Projects?Management

Enterprise Management 89

Enterprise Management Marketing Automation Services Work Management Marketing Management 89