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The Tech Stack You Need to Successfully Execute ABM: 70 Tools to Use

SmartBug Media

Account-based marketing (ABM) requires you to use a multichannel approach and a wide array of marketing tactics to generate revenue, which means you'll also need multiple technologies to make it a success. Generally, the stages of this approach look like this: Identify your list of target accounts and ideal customer profiles.

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71 ABM Technologies and Finding the One for Your Needs

SmartBug Media

Account-based marketing ( ABM ) requires you to use a multi-channel approach and a wide array of marketing tactics, which means you'll also need multiple technologies to make it a success. Flip the Funnel. Generally, the stages of the funnel look like this: Identify target accounts. Advocate—turn customers into advocates.

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A preview of MarTech: over 50 in-depth sessions at the intersection of marketing, technology, and management

chiefmartech

But we think of martech more holistically as a new discipline, the innovation of marketing, technology, and management combined. Program for senior executives or hands-on marketing operations managers? Software or services. Especially because we don’t think of martech as merely a collection of tools and technologies.