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Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

For example, analytics, email marketing, and CRMs, while other tools are more specialized, like video editing or A/B testing. These digital marketing tools will help you be more productive and organized, but they won’t do the work for you. Customer Relationship Management (CRM). Price – Freemium.