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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Lead generating content: (Gated, email required). Workshop programs, audio recordings. Workshops, courses. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center.

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

3 speaking/workshop inquiries. 50 newsletter signups (potential leads). Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. 3 consulting inquiries.

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How to develop a winning customer experience strategy

Sprout Social

Organize training programs, seminars or workshops that help employees understand your customers and how to serve them better. A study by CMO Council revealed as many as 85% of consumers prefer interacting with brands through a mix of digital and physical channels. Remember to go beyond customer-facing roles.

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Holidays Around the Corner? Boost Your Remote Team’s Morale With 27+ Expert Suggestions (Tried & Tested)

Convert

Companies are bringing online workshops, experiences and events to their employees in an effort to help connect people. For example, you could create a leaderboard that tracks various metrics such as who responds quickest to customer inquiries or who generates the most sales leads. Demi Yilmaz , Co-Founder, Colonist.io

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ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Keeping a Closer Eye on Content ROI – CMO Council. Blog Sales Leads Insights Twitter B2B_Sales_Leads.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Keeping a Closer Eye on Content ROI – CMO Council. Blog Sales Leads Insights Twitter B2B_Sales_Leads.