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Everything Technology Marketing

CMO

Personalization

Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

OCTOBER 14, 2009

Should the CEO, COO, CMO, VP of Human Resources, or the marketing department be involved in making these decisions? But either one person or a department needs to be in charge of creating and executing the company’s policy. Do you want your website included? What is the one sentence that best states your competitive positioning?

Social Media

Social Media Allocation Media CMO

5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

APRIL 14, 2010

The result is misalignment between CMO and CEO, marketing and sales, marketing goals and company goals. No wonder you get a culture clash between marketing, often focused on activities without clear link to the bottom line, and sales determined to make quota by selling product.

Planning

Planning Allocation Paid Search Agency Budget Programs

Everything Technology Marketing

Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

5 Ways to Better Marketing Performance with Marketing Operations

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