CMO Marketo Media Multi-Touch Attribution 
SmartBug Media
SEPTEMBER 7, 2020
Marketo Performance Insights (MPI) dashboards track your entire funnel from lead acquisition to revenue—without much work from you. If you have the account-based marketing (ABM) or revenue cycle model (RCM) add-ons, you can drill down by additional attributes as well. This is used for calculating first-touch attribution.
The ABM Agency
APRIL 21, 2023
Reading Time: 13 minutes Winning strategies for account-based marketing (ABM) are essential for any director of marketing or CMO at a large B2B SaaS organization. Furthermore, we will explore ways to personalize messaging and leverage multi-channel strategies to engage decision-makers effectively. Social media? Phone calls?
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DemandBase
JULY 21, 2020
Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches.
Engagio
JUNE 2, 2020
Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver.
Heinz Marketing
FEBRUARY 8, 2021
” and our guest is Jon Miller , CMO at Demandbase. If you are listening live on the Funnel Media Radio Network, thank you, as always, for making this part of your work from home work day, or working and listening from wherever you are. People know Jon Miller as the co-founder of Marketo , but his OG status goes beyond that.
SnapApp
DECEMBER 12, 2017
Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . The CMO’s best play at this point is to prepare what you can and commit to staying on top of the news around AI applications in marketing as it breaks. And it’s only expected to rise : . .
LeadSloth
JANUARY 12, 2010
Integration of Social Media, Inbound Marketing and Marketing Automation. Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Manager, Inbound Marketing, Marketo. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Creation of buyer-centric content. The need for new analytical skills.
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