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Whatever Happened to Marketing Strategy?

Marketing Insider Group

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. Augmented Reality For B2B Marketing in 2011?"

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

These days, we really have the feeling that B2B marketers are all about following trends: we should have a blog, we should do lead nurturing, we should have a group on linkedIn. This is what your CMO was getting at by requesting a business plan from everyone and I love that example. Augmented Reality For B2B Marketing in 2011?"

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. Augmented Reality For B2B Marketing in 2011?"

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Trackbacks & Pingbacks SEO Marketing Secret Revealed Click here to cancel reply. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

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How To Align Marketing With Sales

Marketing Insider Group

Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! CMO at EuroSpaClub International. Advisory Board Member at The CMO Club. Contributor to the Social Media Marketing Magazine – B2B Column.

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