Why Podcasting Has Great Reach and is the Least Expensive Content Creator
ViewPoint
JULY 26, 2018
Of course, one of the main reasons for doing the podcast is that the company wants to establish a thought-leadership position for the CMO and the company. As an example, see Dan McDade of PointClear and his ViewPoint Blog, and his use of an interview on SLMA Radio about Who Owns the Pipeline. Social media. and the audio.
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