article thumbnail

Are We Making Marketing Automation Harder Than Necessary?

Customer Experience Matrix

Their belief, outlined to me in January by CEO Shawn Naggiar and CMO David Applebaum, is that most marketers just want to get things done immediately with existing resources. This refers to the idea that marketing automation must accompanied by comprehensive planning and process engineering, which often require external assistance.

article thumbnail

Marketing Automation Trends for 2010

LeadSloth

Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Matthew Quinlan , VP Field Operations, Loopfuse. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep.

article thumbnail

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

5 Ways for B2B Companies to Engage on Twitter - Social Media B2B , August 25, 2010 Just as B2B sales relationships aren’t built over night, sustained B2B Twitter relationships – often the basis for industry insight, lead generation and media coverage – require a commitment to engagement. CMO social landscape. . Web trend map.