Moneyball for Marketers
Adobe Experience Cloud Blog
APRIL 21, 2014
William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. Some referrals provide great lead-gen but poor closing rates. That’s a 3.2% prospect-to-pipeline rate – is 3.2% right for your organization?
48 
Let's personalize your content