Hubspot

OCTOBER 2, 2019

We've swapped our "all-in-one" marketing solution for an "all-on-one" platform that sees our average customer plugging in seven different tools to get the most out of HubSpot. In 2018, most companies spent about 30% of their marketing budget on technology -- with CMO's often driving more tech decisions than even CIOs.

CRM 76

CRM Work Management Marketing Management CMS Development 76

DemandBase

JULY 21, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now. 2) Achieve Personalization at Scale by Balancing Automation and 1:1 Touches.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

JUNE 2, 2020

Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

SnapApp

DECEMBER 12, 2017

Ex-Google and Facebook CMO consultant Andy Betts says all CMOs need to quickly get comfortable with using AI, or risk falling behind: . The CMO’s best play at this point is to prepare what you can and commit to staying on top of the news around AI applications in marketing as it breaks. Vengreso | CMO. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

LeadSloth

JANUARY 12, 2010

Christoper Doran , CMO, Manticore Technology. Kevin Joyce , CMO, Market2Lead. Mike Volpe , VP of Inbound Marketing, Hubspot. Christoper Doran, CMO, Manticore Technology ( @cdoran ). Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Erik Bower , Co-founder, Marketbright. Megan Heuer , Research Director, SiriusDecisions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Hubspot

MARCH 11, 2014

I started at HubSpot in 2011 as a sales rep and am currently a sales manager in charge of a team that sells HubSpot’s marketing software to marketers. For instance, one of my sales reps recently needed our CMO’s insight on multi-touch revenue attribution. I’m a sales guy.

Top of Funnel 28

Top of Funnel Lead Scoring Lead Ranking Multi-Touch Attribution 28

Full Circle Insights

MAY 3, 2022

According to an ABM statistics roundup from HubSpot , most marketers (70%) report using an Account-Based Marketing (ABM) approach in 2021. Attribution: From Beginner to Bada$$ Webinars. Top 10 Reports Your CMO Wants from Digital Marketing White Papers. Intro to Full Circle Campaign Attribution Videos.

Account Based Marketing 52

Account Based Marketing ABM Marketing Attribution Top of Funnel 52

SnapApp

DECEMBER 14, 2016

Closed loop attribution and reporting. Tell your story using all available multi-media. Everybody has a story to tell and this warm, human touch brings potential clients closer to you. This leads to inaccurate attribution and unknown results from marketing efforts. More Sophisticated Attribution. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Metadata

MARCH 18, 2021

It included some characteristics, some attributes you don’t even want. We can multi touch and… Gil Allouche: Yeah, we had Manuel here talking about that in the last podcast. We hired a CMO and he said, “How about we drop that buyer enablement s**t?” Ilya Volodarsky: Yeah, basically.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52